Samsung
Cartology turned insight into action, to drive awareness and conversion through an NPD solution for Samsung.
new-to-brand customers
customer growth
omnichannel sales uplift vs pre-campaign
Background & Objectives
Samsung launched a new product, utilising established events Mothers Day + Big Whopping Toy sale to drive sales and new customers across the campaign period.
Cartology Solution
Leveraged Cartology’s omnichannel solutions that engaged customers out of store, ensured brand awareness as customers entered the store and drove conversion with highly impactful in-store pos.
Online
Homepage carousel on BIGW.com.au drove engagement and brand awareness of the new products Brand destination page leveraged brand tenancy online to engage and inform customers.
Front of store
Digital screens primed customers to purchase as they entered the BIG W store.
In-store
Samsung pioneered the first in-store category aerial in the technology area, driving penetration across BIG W in a high foot traffic period.
Campaign Results
The campaign saw phenomenal results across the Samsung range throughout the four month period of the activation. The campaign went on to win Cartology Campaign of the Year award 2023 at BIG W supplier of the year.
“Working with Cartology is a great partnership whilst providing great insights throughout the process”
