Four’N Twenty Takes the Gold
With standout in-store activations and irresistible promotions, Four’N Twenty drove sales, attracted new customers, and built lasting brand loyalty.
in-store & online impressions
average weekly sales uplift
average weekly units sold
Background & Objectives
Patties Foods sought to elevate Four’N Twenty as the go-to snack for Aussie fans. With a focus on increasing visibility, driving sales, and enhancing customer engagement, the campaign capitalised on national pride and a strong connection with local consumers. Their goal was simple: make Four’N Twenty the ultimate choice for every Australian home, especially during key promotional moments.
Cartology Solution
Cartology crafted a dynamic, omnichannel campaign that combined innovative in-store activations and powerful digital reach. By harnessing data-driven insights, Cartology created an unforgettable shopping experience that sparked excitement and drove a sales surge for Four’N Twenty.
In-store
We transformed the freezer aisle into a celebration zone with bold visual displays, from floor media to 3D fan box awnings, capturing attention and encouraging spontaneous purchases.
Omnichannel
With 28 media touchpoints, our creative reached customers everywhere—from store entrances to digital channels, keeping Four’N Twenty top of mind throughout the campaign.
Everyday Rewards
Leveraging Woolworths’ Everyday Rewards, we incentivised repeat buys and fostered long-term brand loyalty through exclusive promotions and a thrilling giveaway.
Campaign Results
The Patties campaign achieved remarkable success, delivering an impressive 273 million in-store and online impressions. This high-impact strategy resulted in a 48% uplift in average weekly sales and a 76% increase in average weekly units sold during the campaign period. These results reflect a powerful connection with consumers, translating to record-breaking sales for Four’N Twenty. Beyond sales, the campaign’s omnichannel approach was recognised with the prestigious Award for Best Omnichannel Campaign over $250k at the Campaign of the Year Awards.
